HERproject Team

Ella Moffat

Manager | France

Ella manages the HERfinance Digital Wages program, in partnership with the Bill & Melinda Gates Foundation. The program supports ready made garment factories to digitize wage payments for 150,000 workers—mainly women—in Bangladesh and India.

Before joining BSR, Ella was partnership manager on CARE International UK’s private-sector engagement team, working closely with companies including Barclays, Mondelez International, and GSK to develop mutually beneficial partnerships and deliver business and social impact, with a focus on women’s economic empowerment and financial inclusion. Ella also spent three years as a VSO fundraising advisor in India working for grassroots disability and rural development organizations.

Ella holds a Master’s in Development Studies from Birkbeck, University of London.

HERproject Team

Smita Nimilita

HERproject Country Representative | Bangladesh

Smita leads the implementation of HERproject in Bangladesh. She also supports the development of HERfinance Digital Wages Program in other countries, including Egypt and Cambodia. Previously, she was a Research Associate at Innovations for Poverty Action (IPA), a research and policy nonprofit organization that discovers and promotes effective solutions to global poverty issues. She completed her intership with IDLC Finance Ltd.

Smita holds an MBA from North South University, Bangladesh. She enjoys travelling, yoga, meditation, reading, and spending time with her marine aquarium and with her family.

HERproject Team

Justin Hui

Associate | Hong Kong

Justin leads on the implementation of HERproject programs in Vietnam..

Prior to joining BSR, Justin was a startup owner providing professional training services to Japanese expats in Hong Kong, focusing on communication and presentation skills so that they were able to better navigate Hong Kong’s multicultural business environment. He has experience in curriculum, business, and strategy development. Before that, Justin was an English teacher and manager at a South Korea-based education center.

Justin has a B.A. in International Studies from the University of Toronto and an M.B.A. from the Chinese University of Hong Kong.