HERproject Team

Smita Nimilita

HERproject Country Representative | Bangladesh

Smita leads the implementation of HERproject in Bangladesh. She also supports the development of HERfinance Digital Wages Program in other countries, including Egypt and Cambodia. Previously, she was a Research Associate at Innovations for Poverty Action (IPA), a research and policy nonprofit organization that discovers and promotes effective solutions to global poverty issues. She completed her intership with IDLC Finance Ltd.

Smita holds an MBA from North South University, Bangladesh. She enjoys travelling, yoga, meditation, reading, and spending time with her marine aquarium and with her family.

HERproject Team

Isadora Loreto

Manager, HERproject | France

Isadora is the global lead for HERrespect, HERproject’s pillar dedicated to promoting gender equality and tackling violence against women. She also manages HERproject in Bangladesh, India, and Cambodia, where she is responsible for overall program implementation, quality monitoring, and communication with brands and factories.

Isadora was originally based in BSR’s Hong Kong office. Prior to joining BSR, Isadora worked at the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP)’s Bangkok office, where she was part of the gender and social inclusion division. In this role, she focused on gender equality and women’s empowerment policies in the Asia-Pacific region.

Isadora holds a Master’s Degree in International Law and Economics, with a focus on International Development and Humanitarian Action, from the Institut d'Etudes Humanitaires - Université Paul Cézanne Aix Marseille III. She is a native French speaker and is fluent in English and Spanish.

HERproject Team

Ella Moffat

Manager | France

Ella manages the HERfinance Digital Wages program, in partnership with the Bill & Melinda Gates Foundation. The program supports ready made garment factories to digitize wage payments for 150,000 workers—mainly women—in Bangladesh and India.

Before joining BSR, Ella was partnership manager on CARE International UK’s private-sector engagement team, working closely with companies including Barclays, Mondelez International, and GSK to develop mutually beneficial partnerships and deliver business and social impact, with a focus on women’s economic empowerment and financial inclusion. Ella also spent three years as a VSO fundraising advisor in India working for grassroots disability and rural development organizations.

Ella holds a Master’s in Development Studies from Birkbeck, University of London.