HERproject Team
BSR’s core HERproject team includes supply chain and gender experts from BSR’s global offices in Asia, Europe, and North America. The team manages country programs and company engagement with additional support from our global partner, Extending Services Delivery.
Contact: getinvolved@herproject.org
Learn More
BSR
Amaya Gorostiaga, Associate, Advisory Services
Amaya supports global HERproject implementation and manages program activities in Egypt and Pakistan.
Cherry Lin, HERproject Coordinator
Based in Guangzhou, Cherry supports program implementation in the Pearl River Delta and throughout China.
Elissa Goldenberg, Communications Associate
Elissa provides overall communications support for HERproject. She also managed the creation and rollout of the HERproject Toolbuilder with our designers Tomorrow Partners.
Jennifer Schappert, Associate, Advisory Services
Jennifer supports global HERproject implementation and manages program activities in Indonesia and India. Jennifer also supports outreach to European companies from BSR’s Paris office.
Joy Wang, Manager, Advisory Services
From Shanghai, Joy oversees HERproject activities in China and Vietnam.
Peder Michael Pruzan-Jorgensen, Managing Director, Europe, Middle East, and Africa
From Paris, Peder Michael provides strategic program guidance and manages European funder relationships.
Racheal Yeager, Manager, HERproject
Racheal oversees the global HERproject team as well as country-level program activities, communication, and expansion. She also manages relationships with U.S.-based companies.
Ryan Flaherty, Manager, Advisory Services
With expertise in agricultural supply chains, worker welfare, and gender issues, Ryan manages the HERproject pilot program in Kenya.
Extending Service Delivery (ESD)

Our global partner, Extending Service Delivery (ESD), is a five-year project funded by USAID that helps address unmet need for family planning (FP) and increase the use of reproductive health and FP services in communities, especially among poor and underserved populations. Shawn MacDonald and David Wofford are senior advisors to the ESD project on corporate responsibility and reproductive health, and work closely with BSR on HERproject program design and ROI analysis. Alana Hairston, a program officer at ESD, provides additional expertise on reproductive health for HERproject program content and design.


